Develop captivating content for the Back-to-School campaign featuring three sponsored StockX University of Michigan athletes. The goal is to inspire high school and college students to shop at StockX for all their back-to-school essentials. Additionally, to highlight that StockX offers more than just sneakers.
We created 8 Man on The Street videos with University of Michigan football players and University of Michigan students on campus discussing the streetwear and shoe trends in the industry. Ultimately, we plugged StockX every time an item was mentioned verbally or via editing in post production.
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